Sometimes we consciously choose to make a major shift in our business; sometimes we feel like we don’t. Often we resist change. But regardless of the amount we feel like we’ve initiated a shift, there is a good dose of the inevitable and the unexpected that instigates each and every shift.
It is inevitable that you will experience conflict as an entrepreneur. I would even go so far to say that if you have a business, you will have a problem. That problem will always be unexpected, and it will always have an opportunity for a shift.
To give you an example, I have a client who faces the stress of a trademark infringement for which there is no truly satisfying outcome, and in the midst of a completely unexpected whirlwind, there is an opportunity for her to really look at her brand and the vision of her business and decide if she wants to let go of the brand and shift to a new one, or whether it is true to her vision and worth the fight.
How equipped your business and you are to handle a shift-whether chosen, unexpected or inevitable-will impact how positive, creative and opportunistic the experience it is. The legal pieces of your business go far to take care of your business in those times—and here’s the key: they need to be put in place when there is not a problem.
It just simply gives you the security and the space to pivot. The law, when you do nothing, is always going to give you fewer rights than you would (and can) give yourself. The law is a tool for your business; use it.
In the comments below, I’d love to hear, What are you shifting? What are you incubating?
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Looking to change your business to better suit your life? Rebecca Prien also provides business coaching and business model design services through Ompreneur | The Yoga of Entrepreneurship.